Google is preparing new ways of dealing with saving big data in Google Chrome, that will probably extend to other browsers as well. The giant search company announced in 2015 that they will soon launch Brotli, an open-source HTTP compression algorithm. 

Google mentioned that using Brotli will allow a better space organisation thanks to the files that will have a smaller size and also, will allow pages to load faster.

At the moment, every web server uses some sort HTTP compression algorithm that allows web browsers to manage easier core page content and programs such as CSS, Javascript or HTML, by saving bandwidth.

With the Brotli algorithm, these core page assets will be compressed more than they used to, which will allow for faster navigation and faster internet speed.

Google Is Getting Ready to Release Brotli

According to Ilya Grigory’s posts on Google+, the compressing algorithm is a step away from being implemented in Google Chrome. As mentioned in Google’s employee’s post, the new content-encoding method also promoted as ‘Accept-Encoding’ – br, we will soon see the type of compression Brotli is capable of.

The Brotli algorithm doesn’t act like a usual proxy, but only on HTTPS connections and where developers have already created the environment for it; for instance, you can see it on Google Web fonts, where it already does behind the scenes magic.

As Google claims, there are a lot of developers already interested in this new format, from tier1 web properties to NGINX, CDN vendors and third parties. And that’s not surprising at all considering that Brotli can compress up to 26% more than Zopfli, the current compression algorithm use by Google Chrome at the moment. Besides, even though it can only run on HTTPS connections, it is already 25%  over javascript, CSS payloads or HTML.

As mentioned above, after Google will switch to this algorithm, web pages will load faster and mobile users will be able to save some money on their data subscriptions and battery.

If you want to take the Brotli algorithm for a spin and you’re already working with the beta version of Google Chrome or using canary or developer channels such as Linux and Android, go to

chrome://flags#enable-brotli

Keep in mind that the Brotli algorithm works only on HTTPS connections for now and that Google hopes to solve all the major issues soon so that other browsers could opt-in as well, cause the benefits could really mean something, especially for mobile users.